Having a quality About page will create a sense of trust between you and your user. Use all of the About pages I’ve mentioned here to get an idea of the things you should include on your page for better user engagement. Writing A Great About PageĪs I mentioned before, the aim of this post is to inspire you to create a compelling About page. There is no way you will finish reading his About page without being convinced that he’s worth listening to. He also uses references and social proof coming from some of the most popular sites and organizations. His About page is written in the third person with simple to comprehend words. Once you both agree to the deal, he goes on to tell you how his blog can help you grow your business. In the first paragraph, he strikes a deal with his readers. He doesn’t need to convince you of what you want. But if you answer “NO”, then you can leave. If you answer “YES”, he goes on to let you know you’re in the right place. You’re greeted with the question: “Ready to take your SEO to the next level?” Straight to the point, he tells you right off the bat that it’s an SEO blog. He doesn’t need to write a 10,000-word article just to tell you what his blog is about. If you want to see how to get your readers engrossed, check out Brian Dean’s Backlinko About page. Trust me, your readers will hate you for it. Using fake images on your About page only means one thing: “You’re a fake person”. Sarah uses original photos of herself so you’ll see exactly who she is. You can see that the pictures are not fake and photoshopped, which is what some people often use thinking they will impress their readers. One other thing I admire about this page is the interesting and beautiful images she uses on it. Once you’re done reading that, you’re greeted with a big, bold: “Who We Serve”. He first explains what his domain “Mirasee” stands for and why he chooses to use that. It is well organized, arranged, and has all of the necessary information every visitor wants to see. His About page is one of the best I’ve ever seen on the internet. 8 Best About Pages On The Internet And What’s Special About Themĭanny Iny owns Mirasee Danny is also known for his Firepole Marketing blog. Therefore, I will be showing you the 11 best About pages I’ve found on the internet and why they are unique. I’ve also found that most people find it difficult to craft the type of About pages that will land them paying clients. In a quest to discover what makes About pages stick, I’ve come across many excellent and impressive About pages on the internet. The principal aim of an About page is to give visitors a peek into the identity of a person, a business, and/or a product. Aside from that, your About page should also contain some testimonials, social proof, and some other vital information about you that your readers can easily relate to. Once you provide them with a good reason to stay, that’s exactly what they will do. Aside from that, your About page should also contain some testimonials, You should be able to tell your audience who you are, what you do, and what’s in it for them. It just has to contain some vital information which will make your readers stay on your blog.įor starters, it should be informative. Well, creating the perfect About page is not rocket science. If not, you can expect readers to click the “back” button even without reading your great content or subscribing to your newsletter. Your About page had better be impressive. Simply because it’s one of the first places every new visitor will go to once they land on a site. It doesn’t matter if you’re a blog owner or someone looking for information on the internet, the About page is an essential element of every website. The About Page: The Most Important Element Of A Blog 8 Best About Pages On The Internet And What’s Special About Them.The About Page: The Most Important Element Of A Blog.
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